The Wisconsin Center in downtown Milwaukee covers nearly 190,000 square feet of exhibit space, plus an adjoining 37,500 square foot ballroom. Host to all types of events, from high-profile auto and trade shows to corporate meetings and weddings, the Wisconsin Center has taken pride in providing the latest in teleconferencing, digital signage, data transmission, and audio/visual technology. To stay up to date, the Wisconsin Center decided to upgrade the professional audio capabilities that it had relied on since it opened. The biggest challenge was time: with virtually constant corporate events, trade shows, conventions and special occasions, closing its doors for any period of time isn’t something the Wisconsin Center can do without hurting the bottom line.